4 Principles of Marketing Strategy

A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. This video will answer your questions about your marketing mix including: How do I get customers? How do i determine my target markets? Whats my competitive advantage?

Acclaimed business consultant, writer and speaker Brian Tracy talks us through the most important marketing principles when dealing with products or services in any industry in this video. Let’s start with the four key marketing principles: specialization, differentiation, segmentation and concentration. Your decisions in these areas determine the success or failure of your business…

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