Please note: This talk contains adult language.
In a world with Vine, Snapchat, and Twitter, how can creatives capture attention to make their voices heard?
In this 99U talk, best-selling author and founder of VaynerMedia, Gary Vaynerchuk breaks down how our work can cut through our current “A.D.D. Culture” — one where we binge-watch entire television seasons in one sitting and prefer texting to phone calls.
“We’ve gotten to a point where everything is on our time,” says Vaynerchuk, “So why is everyone storytelling like it’s 2007 in a 2014 world?” The best digital storytellers, he says, use the social media to “hook” audiences in for the deeper stuff. We should give, give again, and give some more before ever asking for anything from our community. “We have to start respecting the nuances of every platform.”
0:39 no matter what you do, our job us to tell our story
1:44 storytelling in micro moments
4:05 storytelling on social
8:14 quality storytelling always wins
8:34 social networks = distribution
10:30 biggest asset: time
11:56 eyes and ears “attention is the only commodity”
12:58 “give, give, give, ask”
13:30 give people happy stories, make them laugh
14:51 we have to act human.
About Gary Vaynerchuk Already considered a quintessential maven of modern-day marketing, Gary Vaynerchuk is the founder of VaynerMedia and is a New York Times and Wall Street Journal best-selling author as well as a self-trained wine and social media expert.
Gary has appeared on countless programs from Jimmy Fallon, Late Night with Conan O’Brien and Ellen to MSNBC, CNBC, CNN and NPR. He was also notably featured in Decanter Magazine’s 2009 Power List which lists the 50 most influential people in wine.
In 2009, Gary was named Innovator of the Year at Wine Enthusiast’s Wine Star Awards as well as one of Askmen.com’s 49 Most Influential Men of 2009. Gary’s ultimate goal is to own the New York Jets. Although his various businesses obviously play an enormous role in his life, he always puts his family first.