This class introduces students to the core concepts of blogging.
Topics Covered

Why Blog
Content Management Systems
Posts vs. Pages
Taxonomy
Blogging Platforms
How to Get Noticed
Spam
Class Notes

Why Do it?
Become noticed as a specialist
Inform your clients
Start Conversations
How to Do it
Use a Content Management Platform such as WordPress, Blogger or TypePad
Have a coherent theme
For OTHERS…
You can host your own software, or use a service
Services can be free or cost a monthly fee.
What is Your Blog About?
Have a coherent theme
Create multiple blogs if you want to talk about different subjects
Write/ Create Content FOR your Visitors not for yourself
Tips to Get Noticed
Talk About Other People and mention them in your posts
Post links to your blog posts on Twitter
Pings don’t matter anymore
Publish as many Posts as Possible. the More High Quality posts the Better
Comments, Pingbacks, Trackbacks and Spam
Don’t feel the you have to allow comments
Use a Comment Spam filter
RSS and AutoBlogs — Steal your content…
Final Thoughts
Every professional should blog!
Resources