Making a strong call-to-action in your videos is important for helping your viewer know what action you want them to take as a result of watching your video.
Do you want them to subscribe? Comment? Follow you on Twitter? Give your videos a thumbs-up and like it? Visit your website?
I share two principles I think are important for giving a call-to-action in your video that increases the likelihood that the viewer will engage with you and your video. I also share some insights into the calls-to-action I make here in these videos and why I make them the way that I do.