Using Common Marketing Approaches In Uncommon Places

What would happen if we took the same “common approach” that we use to solve business problems and applied it to an “uncommon place” in our every day lives? Sarah Joyce asks us what we would do as CEO of an organization that is important to her, and challenges us to apply the same framework as “CEO” of the things that are important to us, too.

Joyce is a member of the Class of 2014 at the Stanford Graduate School of Business, and is part of the LOWkeynotes initiative.

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